Reuters | Members of iconic rock band Duran Duran talk about their 13th studio album "All You Need Is Now". New York City, December 13, 2010 Simon and Nick says: "I think we all wanted to get a little bit more experimental with this record. We wanted to reconnect with our fans, on the territory on which the band, and Mark Ronson who is the producer, felt we should own. And that was this kind of modern synth-dance-experimental pop music.

[...] You tend to miss simple aspects that Mark would just point out: 'Simon, can you stack up the harmonies more like you did on this song', or 'Nick, can we use the analogue keyboard that you used on this song,' and I would say, 'sure' and then suddenly you think, 'Oh, okay, that really does work with our sound. There is a reason we did that before.' So I think his direction was invaluable on the album. But he also brought that modern sound to it that we're always looking to create."

"It's really a message to our fans, I think. It's about having been around for thirty years and about the fact that it's almost like climbing a mountain and if you look down, it is quite scary. And similarly in an artistic way, if you start looking back over your career, it almost becomes impossible to create, because you sort of have this history in mind. And you really need to forget about all of that and just start thinking about now."

[...] "I think it's really different out there in the music world today. The way that people consume music is obviously radically different then it was even ten years ago. We have been talking to iTunes and they thought it would be a good idea to make the first track actually available free for a limited amount of time, just to give people a taste of what the record is. And to introduce them and re-introduce them to Duran Duran and after that hopefully some of them want to hear the rest of the album, but then they have to buy them."

"I think we all wanted to get a little bit more experimental with this record. We wanted to reconnect with our fans, on the territory on which the band, and Mark Ronson who is the producer, felt we should own. And that was this kind of modern synth-dance-experimental pop music," Le Bon explained.

According to Rhodes, Grammy-award winning producer Mark Ronson played a pivotal role in the creation of the album. "You tend to miss simple aspects that Mark would just point out," Rhodes said. "'Simon, can you stack up the harmonies more like you did on this song', or 'Nick, can we use the analogue keyboard that you used on this song,' and I would say, 'sure' and then suddenly you think, 'Oh, okay, that really does work with our sound.

There is a reason we did that before.' So I think his direction was invaluable on the album. But he also brought that modern sound to it that we're always looking to create," he said.