for more info check out altitudeklosters.com

A brand new winter music event, Altitude Festival, is set to be launched in the charming village of Klosters this coming January 2012. A boutique festival style with a winter wonderland concept will bring chic, contemporary and occasionally slightly crazy entertainment into this pretty Alpine village loved by Royals and skiers alike. Phenomenal live music, hot hot DJ's, cabaret style street performers, the sun, gourmet food stalls, high end pop up stores, A list stars and plentiful bars. All set against the unique backdrop of the 300km of pistes running across the Davos- Klosters mountains, and just ten minutes from Davos itself, Europe’s highest town.

In keeping with the spirit of Klosters, a resort favoured by British high society, Altitude’s headline act for will be British pop sensation Duran Duran, a band who have sold just over 80 million records worldwide and are famous fusing pop music, art, technology and fashion with a unique sense of style and confidence. Their music videos for chart-topping tracks such as ‘Hungry Like the Wolf’ and ‘Rio’ were filled with exotic locations, beautiful girls and stunning special-effects and their second album ‘Rio’ became a multi- platinum worldwide hit. . ‘A View To A Kill’ earned the group another first when their song became the only Bond theme tune to make it to #1, an accomplishment that is still unrivalled today. Whilst Princess Diana declared Duran Duran to be her favorite band – a fitting connection to Klosters, the winter resort which is an annual holiday favourite for British royal family members.

Duran today are an unstoppable force. Their 13th studio album, entitled ‘All You Need Is Now’ [released March 2011] was written and recorded with Grammy Award-winning producer Mark Ronson, the British producer who has also worked with Amy Winehouse and Robbie Williams. ‘Girl Panic’ is the new single and in true Duran Duran style the band solicited help from a few friends to star in the video – original Supermodels Cindy Crawford, Eva Herzigova, Helena Christensen, Naomi Campbell and Yasmin Le Bon.

Further live music and entertainment details of Altitude will be released over the forthcoming weeks. This unique winter event is connected to the spectacular sport of snow polo, with the Klosters Snow Polo tournament running alongside it. The atmosphere will be upmarket, exciting and family friendly - attracting a discerning, international and stylish audience, with a touch of British understatement. There will also be a rather lively Apres ski and after dark entertainment in the form of a truly unique nightclub being built on location.